IndustryBeauty
A London-based lash studio that also trains aspiring lash artists through accredited certification programs.
The Challenge: Appointments were entirely manual, clients booked via phone, leaving the founder juggling schedules. The studio’s online presence did not reflect the brand’s standard. Also, as part of her training program, LBI needed training manual for trainees.
The Solution: I developed a website and integrated an online booking system that helped streamline appointment tracking.
Alongside this, I designed a training manual and a mini style guide that defined the visual direction for both.
Client Website
Scope:Brand identity development,
Website development, Online booking system integration, Editorial Design