IndustryHealth Care
BAHC supports and empowers individuals navigating life’s toughest transitions, especially those leading to disability and championing the idea that even the most challenging moments can be met with joy no matter the season.
The Challenge: BAHC needed a way to clearly articulate its mission and inspire its audience to be able to communicate both verbally and visually in a way that gives hope to people navigating life’s transitions.
The Solution: I collaborated closely with the founder
to define BAHC’s core values and brand personality, which informed the creation BAHC’s brand identity and digital experience.
Scope:Brand identity development,
Brand Strategy