Michael Gyasi
About
CV
Arcis approached me for the development of a corporate profile. Prior to embarking on development a critical realisation unfolded and there was a need to develop a new logo as the existing logo provided for our collaboration was outdated.
A path towards a corporate profile took an unexpected yet essential turn towards a comprehensive brand revamp. The vintage nature of the initial logo prompted a collective understanding that before delving into the company profile, there was a need for a brand identity to be developed. This pivot allowed us to address not only the visual aspects but also to strategically position Arcis as a modern and to better reflect their commitment to cutting-edge security solutions.